MAKE-GOOD
\mˌe͡ɪkɡˈʊd], \mˌeɪkɡˈʊd], \m_ˌeɪ_k_ɡ_ˈʊ_d]\
Sort: Oldest first
-
Rerunning the corrected ad or correctly timed commercial as a promise to 'make an error good' by a medium. Newspaper, magazine, radio or TV station as an advertising medium gives an advertiser a rerun credit' to correct an error in the original composition as composed by the medium, or an ad placement, or commercial timing.
By Henry Campbell Black
Word of the day
basidiomycota
- comprises fungi bearing the spores on basidium: Gasteromycetes (puffballs); Tiliomycetes (comprising orders Ustilaginales (smuts) and Uredinales (rusts)); Hymenomycetes (mushrooms; toadstools; agarics; bracket fungi); in some classification systems considered a division of kingdom comprises fungi bearing spores on a basidium; includes Gasteromycetes (puffballs) Tiliomycetes comprising the orders Ustilaginales (smuts) and Uredinales (rusts) Hymenomycetes (mushrooms, toadstools, agarics bracket fungi).