NARROWCASTING
\nˈaɹə͡ʊkˌastɪŋ], \nˈaɹəʊkˌastɪŋ], \n_ˈa_ɹ_əʊ_k_ˌa_s_t_ɪ_ŋ]\
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Using a select audience number or a small geographical area to spread an advertising message or signal. Cable television, direct mail, specialized trade publications, seminars, and keyword-associated web advertising are all media used in narrowcasting. Its goal is using past demographic, psychographic, and past buying patterns for delivering custom-tailored ads to potential recipients predisposed to it. Also refer to broadcasting, multicasting, unicasting, and widecasting.
By Henry Campbell Black
Word of the day
dust storm
- a windstorm that lifts up clouds of dust or sand a windstorm that lifts up clouds dust or sand; "it was the kind of duster not experienced in years"