What is the definition of Recency strategy? | Dictionary.net

RECENCY STRATEGY

\ɹɪsˈɛnsi stɹˈatəd͡ʒi], \ɹɪsˈɛnsi stɹˈatəd‍ʒi], \ɹ_ɪ_s_ˈɛ_n_s_i s_t_ɹ_ˈa_t_ə_dʒ_i]\

Definitions of RECENCY STRATEGY

1910 - Black's Law Dictionary (2nd edition)

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Media planning tactic that indicates that advertising at a lower weight but a higher, consistent frequency is more successful than advertising at a higher weight but a lower, sporadic frequency.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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